UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

VCU’s Qin Wang Speaks at Stat Colloquium (10/26)

The Department of Mathematics and Statistics hosts Dr. Qin Wang of Virginia Commonwealth University (VCU) for its Fall 2012 Statistics Colloquium this Friday, October 26, from 11am to 12pm in Room...

Posted: October 22, 2012, 2:58 PM

George Derek Musgrove, History, on The Root

An op-ed by George Derek Musgrove, assistant professor of history, recently appeared on The Root DC blog on the Washington Post website. In the piece, Musgrove and co-author Chris Myers Asch...

Posted: October 19, 2012, 4:27 PM

bwtech@UMBC Helps Jump-Start Small Companies

bwtech@UMBC Helps Jump-Start Small Companies It started back in 1989 – with two trailers and just five companies. By 2006, the bwtech@UMBCResearch and Technology Park was a major player –...

Posted: October 18, 2012, 4:00 AM

Boyle ’72, French, Carves A Career of Art

Kathy Boyle ’72, French, will display her original hand-carved bird sculptures for the 29th time at the Waterfowl Festival in Easton, Maryland, next month. Easton’s Star-Democrat newspaper...

Posted: October 16, 2012, 1:34 PM