UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Donald F. Norris, Public Policy, on WBAL and MPT

On Tuesday, Peter Franchot announced he will seek re-election as state comptroller rather than run for governor in 2014. Donald F. Norris, professor and chairman of UMBC’s Department of Public...

Posted: December 13, 2012, 5:54 PM

Thomas Schaller, Political Science, in the Baltimore Sun

Thomas Schaller’s latest column in the Baltimore Sun explores the origins of the impending U.S. “fiscal cliff.” Professor Schaller, political science, cites a recent Washington Post/Pew Research...

Posted: December 12, 2012, 7:42 PM

For All the World to See at CADVC Reviewed by City Paper

The exhibition currently running at the Center for Art, Design and Visual Culture, For All The World to See: Visual Culture and the Struggle for Civil Rights, curated by Dr. Maurice Berger, was...

Posted: December 12, 2012, 3:37 PM

VIDEO – Portraits of Giving: Todd Carton ’77, INDS

As we’ve mentioned many times before on this blog, philanthropy is intensely personal. Which is why the story behind the naming gift made by Todd Carton ’77, interdisciplinary studies, is...

Posted: December 11, 2012, 1:32 PM