UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Happy Holidays from UMBC!

Here’s wishing our wonderful alumni a safe and happy holiday season, and a brilliant new year! We look forward to seeing you in 2013!

Posted: December 20, 2012, 1:25 PM

Saper, LLC, Named Bearman Family Chair in Entrepreneurship

Craig Saper, professor and chair of Language, Literacy, and Culture (LLC), has been named the Bearman Family Chair in Entrepreneurship. “Dr. Saper is a scholar of large achievement and great...

Posted: December 19, 2012, 6:24 PM

Reprogramming Education

Reprogramming Education In high school, Blossom Metevier stuck to meat-and-potato science courses – physics, biology, chemistry and mathematics. She didn’t even consider computer science. “It...

Posted: December 18, 2012, 5:00 AM

Roy Meyers, Political Science, in the Gazette

An article in today’s Gazette on what the State of Maryland can expect in Governor Martin O’ Malley’s final two years in office, prior to a possible presidential run, quotes UMBC’s Roy T. Meyers,...

Posted: December 14, 2012, 6:36 PM

Old Stories, New Media

Old Stories, New Media It’s something grade school teachers know intuitively: kids like reading about other kids. So when a three-year grant from the U.S. Department of Education’s Teaching...

Posted: December 14, 2012, 5:00 AM