UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Eric Zeemering, Public Policy, in the Windsor Star

Canadian newspaper The Windsor Star has featured new research from UMBC’s Eric Zeemering, assistant professor of public policy, on how government and NGOs in Windsor, Ontario and Detroit, Michigan...

Posted: January 2, 2013, 8:33 PM

Robert Deluty, Graduate School, Publishes His 39th Book

Robert Deluty, associate dean of the graduate school and associate professor of psychology, has published a new volume of poetry, “The Inventor as Observer.” In his review, Richard M. Berlin...

Posted: January 2, 2013, 4:28 PM

Department of American Studies Receives Grant

The department of American studies has received a civic engagement grant from the Maryland Humanities Council for the project, “Looking Forward from the 45th Anniversary of the Catonsville Nine...

Posted: January 2, 2013, 4:26 PM

“Curious Behavior” Named a “Best Book of 2012”

Library Journal has named Curious Behavior: Yawning, Laughing, Hiccupping, and Beyond by Robert Provine, professor of psychology, as one of the best books of 2012. In the publication’s original...

Posted: December 21, 2012, 6:18 PM

Ellen Handler Spitz, Honors College, in “Artcritical”

Ellen Handler Spitz, honors college professor of visual arts, recently reviewed the art show The Event of a Thread by Ann Hamilton, which runs through January 6 at the Park Avenue Armory in New...

Posted: December 21, 2012, 4:46 PM