UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Finding Meaning in Math

Finding Meaning in Math Michele Osherow admits it: she was a math-phobe. As a professor of English and the dramaturge for the Folger Shakespeare Theatre, Osherow had managed to avoid the...

Posted: January 7, 2013, 5:00 AM

New Bird Clark ’06, Psych, Interviewed by Orioles 101

Former UMBC baseball standout and newly-drafted Baltimore Oriole pitcher  Zach Clark ’06, psychology, was interviewed this week by the blog Orioles 101. Read the interview here. Clark, who...

Posted: January 4, 2013, 8:28 PM

Career Q&A: Dr. Melanie D. Harrison ’11, Ph.D., MEES

Every so often, we’ll chat with an alum about what they do and how they got there. Today, we’re talking with Dr. Melanie D. Harrison ’11, Ph.D., Marine and Estuarine Environmental Science, who...

Posted: January 3, 2013, 3:58 PM

Dennis Coates, Economics, in Bloomberg Businessweek

A new Bloomberg Businessweek article sheds light on tax subsidies that benefit college athletic programs, including hundreds of millions in funding for stadium construction and sports departments’...

Posted: January 2, 2013, 9:11 PM