UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Up On the Roof – Winter 2013

UMBC President Freeman A. Hrabowski, III, takes your questions. Q. With the many tools needed for success as president of a university, what’s that one thing you wish you’d known before you...

Posted: February 5, 2013, 8:42 PM

To You – Winter 2013

UMBC boasts an amazing faculty, and one of the great pleasures of editing this magazine is getting to know many of them and bring the work they do to a much wider audience of alumni and other...

Posted: February 5, 2013, 8:38 PM

The Power of Tri – Randianne Leyshon ’09, MLL

Studying a language not only expands your mind, but it expands your circle of friends to far-flung lands and even closer to home, as alumna Randianne Leyshon ’09, modern languages and linguistics,...

Posted: February 5, 2013, 8:35 PM

The News – Winter 2013

TEACHING THE FUTURE October 6 was a special night at the Baltimore Marriott Waterfront, when 900 guests filled the main ballroom for “A Celebration of Leadership + Innovation” that honored UMBC...

Posted: February 5, 2013, 8:31 PM

Net Achievements

When the number-one seed Denver Outlaws met the second-seed Chesapeake Bayhawks at Harvard University in the Major League Lacrosse championship game in August 2012, there was a Retriever reunion...

Posted: February 5, 2013, 8:29 PM

How To Get Your Motor Runnin’

With Steven Storck ’08, M.S. ’09, mechanical engineering, UMBC Racing Co-Captain by Jenny O’Grady The call of the open road. The rev of the engine. Wind rushing through your hair. There’s...

Posted: February 5, 2013, 8:27 PM

Discovery – Winter 2013

PLAYING ITS PARTICLE Sixty-four million tons of dust and pollution blow across the oceans to North America each year – and our continent itself produces about the same amount on its own....

Posted: February 5, 2013, 8:26 PM

Back Story – Winter 2013

Public universities have a tradition of commitment to social responsibility. The UMBC community has taken a giant leap forward in addressing social challenges through a new movement called...

Posted: February 5, 2013, 8:11 PM

At Play – Winter 2013

SMART WINS Aki Thomas, acting head coach of UMBC men’s basketball team, is a cool customer at courtside. He exudes calming reassurance in team huddles, and he’s more likely to remove his glasses...

Posted: February 5, 2013, 8:09 PM