UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Gibbons-O’Neill ’86, Econ, Takes the Plunge

UMBC alumnus and staff member Kevin Gibbons-O’Neill ’86, economics, shared this photo of himself and his team of family and friends shortly after emerging from the cold waters of the Chesapeake...

Posted: February 11, 2013, 3:50 PM

UMBC: A True Inter-Arts Experience

A True Inter-Arts Experience Known throughout Maryland as a beacon for innovation, avant-garde collaboration and local outreach, Baltimore Dance Project provokes and enraptures new and loyal...

Posted: February 11, 2013, 5:00 AM

Thomas Schaller, Political Science, in the Baltimore Sun

“The desire to empower citizens directly is alluring in principle but can be very problematic in practice,” writes UMBC political science professor Thomas F. Schaller in his latest Baltimore Sun...

Posted: February 7, 2013, 9:26 PM

Manil Suri, Mathematics, in the News

Mathematics Professor Manil Suri has been in the news recently, as his latest novel, “The City of Devi,” hits bookstore shelves. On Wednesday, February 6, the Baltimore City Paper published a...

Posted: February 6, 2013, 5:27 PM

Brian Neller Named America East Player of the Week

Cambridge, Mass.- UMBC senior guard Brian Neller has been named America East Conference Men’s Basketball Player of the Week for games ending Feb. 3, 2013. Neller netted a heavily-contested...

Posted: February 6, 2013, 3:19 PM

Young Fresh Fellow – Matthew Sherman ’08, INDS

Getting healthy is an American obsession. And Matthew Sherman ’08, interdisciplinary studies, is at the forefront of a growing movement that may help make that arduous task easier and more...

Posted: February 5, 2013, 8:44 PM