UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Thomas Schaller, Political Science, in the Baltimore Sun

Responding to recent cheating scandals — from Lance Armstrong using banned substances to reports of inflated performance data in higher ed — Thomas F. Schaller’s latest Baltimore Sun column...

Posted: February 20, 2013, 6:54 PM

Denise Meringolo, History, Wins NCPH Book Award

Denise Meringolo, associate professor of history, has won this year’s National Council on Public History Book Award for her book Museums, Monuments, and National Parks: Toward a New Genealogy of...

Posted: February 19, 2013, 7:26 PM

UMBC: A Living History Experience

For All the World to Hear brings the Civil Rights Movement to our ears. In the 1950�s, Woodrow �Woody� B. Grant, Jr. sat in his Virginia Union University classroom mesmerized by the guest...

Posted: February 14, 2013, 5:00 AM

For All the World to Hear Featured on WJZ

Robert Houston, photographer “What we take for granted now has not always been that way. Someone had to pay for that. It cost dearly. Some people gave their lives and careers,” says Robert...

Posted: February 12, 2013, 8:57 PM

Donald Norris, Public Policy, in the Gazette

In the current legislative session, Maryland Republicans plan to focus on transportation funding, school safety and the budget, writes reporter Daniel Leaderman in the Gazette. Donald F. Norris,...

Posted: February 12, 2013, 5:10 PM