UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Chess Team Travels to Maryland State House

Earlier this month UMBC’s chess team was formally recognized on the floor of the Maryland State Senate and the House with a citation from Speaker Pro Tem Adrienne Jones (UMBC, ’76, psychology)...

Posted: February 21, 2013, 3:53 PM

Jenkins ’97, BioSci, Named Sloan Research Fellow

Lekelia “Kiki” Jenkins ’97, biological sciences, assistant professor of marine and environmental affairs at the University of Washington, is one off 126 recipients of the Sloan Research...

Posted: February 21, 2013, 3:29 PM

Podgurski ’07, Music, Profiled in City Paper

In a recent interview with Baltimore’s City Paper, Nick Podgurski ’07, music, lets readers in on his latest project, Feast of the Epiphany. Podgurski, who first made a name for himself in the...

Posted: February 21, 2013, 3:23 PM

Alumnae Named Semi-Finalists for Sondheim Art Prize

Three UMBC alumnae and one faculty member were among the list of semi-finalists for the 2013 Janet and Walter Sondheim Prize, the The Baltimore Office for Promotion and Arts announced this...

Posted: February 20, 2013, 9:46 PM

Robert Provine, Psychology, In New Book

Robert Provine, psychology, has an essay in a newly published book entitled “This Explains Everything,” a collection of answers to Edge.org’s annual question for 2012. This year’s question was...

Posted: February 20, 2013, 9:18 PM

Book by Robert Provine, Psychology, Wins PROSE Award

Robert Provine, professor of psychology, has won an Association of American Publishers’ 2012 PROSE Award for “Curious Behavior: Yawning, Laughing, Hiccupping, and Beyond.”  The book received the...

Posted: February 20, 2013, 8:58 PM

Dennis Coates, Economics, in the Baltimore Sun

Following the Ravens’ Super Bowl win, the team will increase ticket prices at M&T Bank Stadium, reports the Baltimore Sun. Season ticket holders will see an average price increase of 10%, plus...

Posted: February 20, 2013, 7:20 PM