UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Robert Provine, Psychology, in the Globe and Mail

Robert Provine, professor of psychology, is featured in a Globe and Mail story entitled “Why do Oscar Winners Cry Tears of Joy?” Provine pointed out that it is important to distinguish between...

Posted: February 25, 2013, 10:03 PM

Roy Meyers, Political Science, on PolitiFact

Last week, PoliFact’s “Truth-O-Meter” assessed President Obamas assertion that the sequester “won’t consider whether we’re cutting some bloated program that has outlived its usefulness, or a vital...

Posted: February 25, 2013, 7:48 PM

Behind the Mask

Brendan Mundorf ’07 is one of the world’s best (and toughest) lacrosse players. Now he’s bouncing back from an injury to pursue a professional championship. By Jeff Seidel ’85 Brendan Mundorf...

Posted: February 25, 2013, 7:04 PM

Cynthia Woodcock Returns to Hilltop as Executive Director

UMBC and The Hilltop Institute are pleased to announce that Cynthia H. Woodcock has been named Hilltop’s next executive director. An MBA by training, Ms. Woodcock’s managerial skills span...

Posted: February 25, 2013, 7:01 PM

Whitehead ’09, Ph.D. LLC, on White House Panel

Photo courtesy Loyola University Maryland Karsonya “Kaye” Whitehead ’09, Ph.D. LLC, was one of four experts chosen nationwide to speak on the White House’s Black History Month panel held this...

Posted: February 25, 2013, 5:55 PM

Ellen Handler Spitz, Honors College, in The New Republic

Ellen Handler Spitz, honors college professor of visual arts, discussed Maurice Sendak’s posthumously-published “My Brothers Book” in a column for The New Republic.  Spitz writes that while the...

Posted: February 25, 2013, 4:58 PM

Rick Forno, Cybersecurity, on The World

Earlier this week, a security research company released a report providing technical documentation and near-certain proof that China is engaging in cyber-espionage activities against the US....

Posted: February 21, 2013, 8:32 PM