UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

For All the World to See’ in Arbutus Patch

A recent visit by students of Mount Hebron High to the Center for Art, Design and Visual Culture’s current exhibition, For All the World to See: Visual Culture and the Struggle for Civil Rights,...

Posted: March 4, 2013, 7:29 PM

Bell-McKoy ’73, Soc, In Essence, BBJ

Associated Black Charities CEO Diane Bell-McKoy ’73, sociology, has recently been featured in Essence magazine and the Baltimore Business Journal, her foundation reported. In the March issue of...

Posted: March 4, 2013, 6:24 PM

Tattoo Artist Holloway ’92, VPA, in DelmarvaNow

Over the last 20 years, Eastern Shore tattoo artist Todd “Noble” Holloway ’92, visual and performing arts, has made a name for himself as a businessman — and a permanent impression on his...

Posted: March 4, 2013, 2:41 PM

Roy T. Meyers, Political Science, in USA Today

A new USA Today article exploring the impacts of sequestration suggests federal budget cuts designed to save $85 billion in the short term might end up costing the government more money in the...

Posted: March 1, 2013, 9:56 PM

Back from the Edge

Back from the Edge Could our global ecosystem be careening towards a cliff? That’s what some scientists think. Erle Ellis, an associate professor of geography and environmental systems at UMBC,...

Posted: March 1, 2013, 5:00 AM

Robert Deluty, Graduate School, Publishes His 40th Book

Robert Deluty, associate dean of the graduate school, has published a new volume of poetry, The Knife and the Pumpkin.  In his review, Ronald Pies writes: “Robert Deluty’s latest collection...

Posted: February 28, 2013, 3:43 PM

Sunil Dasgupta, Political Science, on East Asia Forum

Sunil Dasgupta, director of UMBC’s political science program at the Universities at Shady Grove and non-resident Senior Fellow at the Brookings Institution, has published a new East Asia Forum...

Posted: February 27, 2013, 9:53 PM