UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Donald Norris, Public Policy, in Baltimore Magazine

“Martin O’Malley is on the short list of Democratic presidential contenders. Can he win?” So reads a headline in this month’s Baltimore Magazine, which delves into O’Malley’s political background...

Posted: March 8, 2013, 6:55 PM

Robert Provine, Psychology, to Speak at “Science Cafe”

Robert Provine, professor of psychology, will lead a discussion at the DC Science Café on May 21.  The DC Science Café, which is sponsored by the DC Science Writers Association, aims to give the...

Posted: March 8, 2013, 3:17 PM

Robert Provine, Psychology, Judges “Brain Bee”

Robert Provine, professor of psychology, was a keynote speaker and judge at the U.S. finals of the Fifth Annual International Brain Bee on March 2 and 3.  This is the second time that Provine has...

Posted: March 8, 2013, 3:02 PM

Laura Hussey, Political Science, in the Gazette

The Gazette reports that following Congressional reauthorization of the Violence Against Women Act (VAWA) Frederick’s Heartly House will be able to continue providing counseling services for...

Posted: March 7, 2013, 10:07 PM

Career Q&A: Magician Peter Wood ’06, Theatre

Matt and Peter Wood, magicians Every so often, we’ll chat with an alum about what they do and how they got there. Today, we’re talking with Peter Wood ’06, theatre, a magician whose new show,...

Posted: March 5, 2013, 2:41 PM

Thomas Schaller, Political Science, in the Washington Post

A new Washington Post poll, published this weekend, explores Marylanders’ views on Governor Martin O’Malley in the context of a potential future run for president. O’Malley received mediocre marks...

Posted: March 4, 2013, 10:06 PM