UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC: World Leaders

World Leaders UMBC is connecting students around the globe through a new online community leadership class for teenage English language learners administered by UMBC Training Centers. The idea...

Posted: March 14, 2013, 4:00 AM

Judah Ronch, Erickson School, in the New York Times

The New York Times today examined the experiences of older students — in their 60s and beyond — at colleges and universities. The article cites many reasons for retirees taking college courses,...

Posted: March 13, 2013, 3:59 PM

Robert Provine, Psychology, on Midday with Dan Rodricks

On Tuesday, March 12, Robert Provine, professor of psychology, talked to WYPR’s “Midday with Dan Rodricks” about his new book, “Curious Behavior: Yawning, Laughing, Hiccuping, and Beyond.”...

Posted: March 13, 2013, 2:08 PM

Collage of For All the World to Hear in Afro-American

Click for higher resolution image. Last week, The Afro-American created and published a full-color collage featuring scenes from the CADVC’s outreach project, For All the World to Hear: Stories...

Posted: March 12, 2013, 7:53 PM

Hrabowski at TED: Set High Expectations for Students

Dr. Hrabowski speaks at TED2013. Photo by TED2013. It’s all too easy to take successes for granted, especially when you see them every day around campus. At UMBC, the concept of pushing students...

Posted: March 11, 2013, 2:29 PM

Thomas Schaller, Political Science, in the Baltimore Sun

Thomas F. Schaller’s new Baltimore Sun column critiques the concept of “liberal media bias.” Schaller writes, “Yes: The opinion media generally skew liberal on social issues related to abortion,...

Posted: March 8, 2013, 7:53 PM