UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Jones ’06, social work, on Hrabowski as Role Model

In a Q&A with City Biz List, Joseph T. Jones ’06, social work, CEO of The Center for Urban Families, shares some of the challenges of his childhood years, and some of the secrets to his...

Posted: March 22, 2013, 8:15 PM

Alums Collaborate to Create Music Video

More than a dozen members of the UMBC community — including at least eight alumni — collaborated recently to create a music video entitled “Adapt.” Performed by “Ko the Timeless” — AKA Koushik...

Posted: March 22, 2013, 1:45 PM

Peaceworker Grads Give Back

The 2011 Shriver Peaceworker grads (L-R): Duncan Cohen, Meghann Shutt, Lindsay Walberg (down front in green), Melissa Esmero (right behind Lindsay), Iris Laurencio (sitting), Dusty Hogenson...

Posted: March 22, 2013, 1:17 PM

Alumni Association Celebrates Scholarship Recipients

Members of the UMBC Alumni Association Board of Directors celebrated recipients of this year’s Alumni Association Scholarships last week at UMBC’s annual Scholarship Luncheon. The event, which...

Posted: March 22, 2013, 12:19 AM

SLIDESHOW: 2013 Scholarship Luncheon

Thank you to all of the wonderful donors and scholarship students who came out for last week’s 2nd annual Scholarship Luncheon, March 13. Often, this event marks the first meeting of donors and...

Posted: March 21, 2013, 6:41 PM

Bloom ’03, VPA, Awarded Writing Fellowship

Ryan Bloom ’03, visual and performing arts, an English lecturer at UMBC, was recently awarded a fellowship at Yaddo, an artists’ community in Saratoga Springs, New York. Yaddo’s mission is to...

Posted: March 21, 2013, 3:45 PM

Ryan Bloom, English, Awarded Fellowship

Ryan Bloom ’03, visual and performing arts, and English lecturer, was recently awarded a fellowship at Yaddo, an artists’ community in Saratoga Springs, New York. Yaddo’s mission is to nurture the...

Posted: March 21, 2013, 3:18 PM

Manil Suri, Mathematics, on “The Daily Beast”

Manil Suri was deep into writing his latest novel, “The City of Devi,” when he realized something alarming: the novel was impossible to finish. The mathematics professor even used a mathematical...

Posted: March 21, 2013, 2:33 PM