UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Khaki ’10, Vis Arts, Explores Impact of War in Film

A native of Iran, Sara Khaki ’10, visual arts, has seen the after-effects of war first-hand. Now she’s combining her passion for film making and the love of her home country into a documentary...

Posted: April 2, 2013, 9:32 AM

Alumni Help Student Job Searchers “Clothes The Deal”

Students kicked off Career Week 2013 a bit more “dressed to impress” than normal this year thanks to alumni, staff and faculty donations to “Clothes The Deal,” a program through which students...

Posted: April 1, 2013, 6:39 PM

Center For Urban Families Honors Bell-McKoy ’73, Soc

The Center for Urban Families will honor Diane Bell-McKoy ’73, sociology, CEO of Associated Black Charities, at its 2nd annual Urban Visionary Award (UVA) ceremony later this month, the group...

Posted: April 1, 2013, 5:42 PM

Ph.D. Alumni Help Promote Department of Physics

Two alumni appear in a new promotional video launched by UMBC’s Department of Physics. The video, which talks about the types of study and research conducted within the department, featured...

Posted: April 1, 2013, 10:07 AM

Piotr Gwiazda in The Nation

An excerpt from Piotr Gwiazda’s translation of Grzegorz Wroblewski’s book of prose poems, Kopenhaga, scheduled for publication by Zephyr Press, is scheduled to appear in the April 1, 2013 issue of...

Posted: March 29, 2013, 3:35 PM

Eshete ’07, BioSci’s “$10,000 Birthday Wish”

For many of us, a 30th birthday celebration means balloons, presents and parties with friends and family. For Maaden “Madie” Eshete ’07, biological sciences, however, the milestone birthday will...

Posted: March 29, 2013, 1:56 PM

“Plutopia” by Kate Brown, History, Reviewed in Nature

“Plutopia: Nuclear Families, Atomic Cities, and the Great Soviet and American Plutonium Disasters” by Kate Brown, associates professor of history, was recently reviewed by Nature. “A multitude...

Posted: March 29, 2013, 1:47 PM