UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC: Texts, Technologies, and Literature

Texts, Technologies, and Literature Beginning this fall, the English department will offer a new masters of arts in texts, technologies, and literature. The program is currently recruiting its...

Posted: April 23, 2013, 4:00 AM

UMBC: The Two Gentlemen of Verona

The Two Gentlemen of Verona UMBC celebrates a milestone this month as the Department of Theatre stages its first production in the new Performing Arts and Humanities Building Proscenium Theatre....

Posted: April 23, 2013, 4:00 AM

Donald Norris, Public Policy, in The Daily Record

In the last year, three top aides and three department secretaries have left Gov. Martin O’Malley’s administration. Although some have voiced concern, Donald F. Norris, professor and chair of...

Posted: April 22, 2013, 7:21 PM

Dennis Coates, Economics, on NBC Chicago

NBC Chicago’s politics blog “The Ward Room” recently posted an opinion piece affirming Mayor Rahm Emanuel’s decision to refuse to provide public money for a $500 million renovation of Wrigley...

Posted: April 22, 2013, 7:09 PM