UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

First Works (5/3)

Join the Department of Dance, Friday, May 3 at 8:00 p.m. in Studio 317 of the Fine Arts Building, as Dance students debut their first ever choreographic pieces for this First Works concert....

Posted: April 26, 2013, 4:00 PM

Black and Latino Senior Reception 2013

The Chapter of Black and Latino Alumni and the Office of Student Life’s Mosaic: Center for Culture and Diversity hosted the Black and Latino Senior Reception yesterday to celebrate the...

Posted: April 25, 2013, 7:48 PM

Seth Messinger, Sociology and Anthropology, on WTOP

As injured survivors of the Boston bombing start their long and challenging road to recovery, Washington D.C.’s WTOP interviewed UMBC’s Seth D. Messinger yesterday on the topic of rehabilitation...

Posted: April 25, 2013, 7:14 PM

Thomas Schaller, Political Science, in Governing Magazine

Thomas F. Schaller, professor of political science at UMBC, offers his expertise on Maryland politics in a new Governing Magazine article that asks “Are the States Deepening the Nation’s Red-Blue...

Posted: April 25, 2013, 7:00 PM

Donald Norris, Public Policy, in the Washington Post

Yesterday’s allegations that state prison guards helped a gang operate a contraband smuggling scheme from behind bars at the Baltimore City Detention Center are prompting strong responses from...

Posted: April 25, 2013, 6:38 PM

For All the World to Hear to Present at AAM Meeting

For All The World to Hear: Stories from the Struggle for Civil Rights, an oral history, outreach project of the CADVC, will present the session “Storytelling from Page to Stage: An Oral History...

Posted: April 25, 2013, 5:55 PM

Christine Mallinson, LLC, on “All Things Considered”

Christine Mallinson, associate professor of language, literacy, and culture, recently joined NPR’s “All Things Considered” for a discussion of the use of “yo” as a gender-neutral pronoun....

Posted: April 25, 2013, 3:13 PM