UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC: A Year of Questions, A Day of Answers

A Year of Questions, A Day of Answers From the enduring popularity of Harry Potter to the intersection of open-source technology and the performing arts, the unique undergraduate research...

Posted: May 1, 2013, 4:00 AM

UMBC: Living on a used planet

Living on a used planet The Anthropocene, �the Age of Man,� has been presented as a story of new and accelerating human impact on Earth’s ecology — a threat to both humanity and the planet — due...

Posted: May 1, 2013, 4:00 AM

Lia Purpura, English, in the New Yorker

A poem by Lia Purpura, writer-in-residence in English, recently appeared in the “New Yorker.  “Beginning” was published on April 29 and can be read here.

Posted: April 30, 2013, 7:26 PM

A Tradition of Giving From UMBC’s Earliest Years

UMBC is a community that gives. Nearly each day in the breezeway next to The Commons, one might stroll by multiple tables occupied by students raising money for this charity or that. Our faculty...

Posted: April 30, 2013, 7:20 PM

Lindsay DiCuirci, English, Awarded Fellowship

Lindsay DiCuirci, assistant professor of English, has been selected as the Stephen Botein Fellow in the History of the Book in American Culture at the American Antiquarian Society. She will be...

Posted: April 30, 2013, 7:15 PM

Thomas Schaller, Political Science, in the Herald-Mail

On Saturday, April 27, UMBC political science professor Thomas F. Schaller spoke at the 9th annual Western Maryland Democratic Summit, alongside Maryland Lt. Gov. Anthony Brown, U.S. Sen. Benjamin...

Posted: April 29, 2013, 4:59 PM