UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A New Context Featured on WAMU Art Beat

This month, the WAMU segment Art Beat with Lauren Landau, a daily update of arts and culture events in the D.C. area, highlighted the exhibition currently running in the Library Gallery, A New...

Posted: April 19, 2013, 6:14 PM

Kate Brown, History, on Slate

A segment of associate professor of history Kate Brown’s recent book, “Plutopia: Nuclear Families, Atomic Cities, and the Great Soviet and American Plutonium Disasters,” was reprinted on April 18...

Posted: April 19, 2013, 2:40 PM

A New Context Reviewed by City Paper

The exhibition currently in the Library Gallery, A New Context: Photographs from the Baltimore Sun Revisited, was featured in a City Paper article today. The favorable review of show, curated from...

Posted: April 18, 2013, 7:13 PM

UMBC Camerata in the Baltimore Sun

The UMBC Camerata’s performance last Sunday with the Handel Choir of Baltimore was mentioned yesterday in a Baltimore Sun article by Tim Smith, praising the career of Handel Choir director, Linda...

Posted: April 18, 2013, 3:53 PM