UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

John Jeffries, Dean of CAHSS, Gives Low Lecture

On Wednesday, May 1, John Jeffries, dean of the college of arts, humanities, and social sciences, gave the annual history department Low Lecture in celebration of his retirement.  The lecture can...

Posted: May 6, 2013, 2:47 PM

Thomas Schaller, Political Science, in the Baltimore Sun

Thomas F. Schaller’s latest Baltimore Sun column responds head-on to arguments that the Department of Defense (DoD) should be exempt from sequestration. Schaller describes several concerns...

Posted: May 1, 2013, 6:50 PM

Donald Norris, Public Policy, in the Baltimore Sun

As the initial shock following last week’s indictment of inmates and correctional officers at the Baltimore City Detention Center gives way to more detailed analysis, the Baltimore Sun is asking...

Posted: May 1, 2013, 6:37 PM

Robert Deluty, Graduate School, Publishes his 41st Book

Robert Deluty, associate dean of the Graduate School, has published a new book, titled “Entering Through the Window.” In his review, physician, poet, and writer Ronald Pies writes, “Robert...

Posted: May 1, 2013, 5:55 PM