UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Scholarship Q&A: Nicole Shah, Newcombe Scholar

Every so often, we highlight the importance of student scholarships by introducing you to the very students they help to succeed. Today, we’re speaking with Nicole Shah, a senior social work major...

Posted: May 13, 2013, 8:00 PM

Donald Norris, Public Policy, in the Baltimore Sun and AP

Maryland Lt. Gov. Anthony G. Brown is widely expected to officially announce his candidacy for governor today in his home county of Prince George’s. Donald F. Norris, professor and chair of public...

Posted: May 10, 2013, 6:34 PM

Career Q&A: Mark DeNome ’07, ’10, Program Auditor

Every so often, we’ll chat with an alum about what they do and how they got there. Today we’re talking with program auditor Mark DeNome ’07, emergency health services, ’10, master’s of public...

Posted: May 9, 2013, 4:34 PM

Shaun Kane, Information Systems, in Discovery News

Access Lens, a research project from Shaun Kane in the Department of Information Systems, was recently covered by Discovery News. This research was presented at the 2013 ACM Conference on Human...

Posted: May 8, 2013, 3:44 PM

Carlyn Thomas ’13, Visual Arts, Speaks at Gallery 788

Out of Mind, an exhibition curated by 2013 Visual Arts senior, Carlyn Thomas, opened last week in Baltimore’s Gallery 788. Coverage of the exhibition and video of a curatorial talk by Thomas,...

Posted: May 7, 2013, 6:55 PM