UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Rugby Players Past and Present Reunite

More than 100 current and alumni members of the UMBC Rugby teams reunited this month at their annual picnic. Click the photo to enlarge.

Posted: May 20, 2013, 5:18 PM

Donald Norris, Public Policy, in the Baltimore Sun

Maryland Gov. Martin O’Malley today signed a bill banning the sale of assault weapons, limiting magazines to 10 bullets, requiring handgun purchasers to submit fingerprints and get a license, and...

Posted: May 16, 2013, 6:36 PM

Thomas Schaller, Political Science, in the Baltimore Sun

In his latest opinion column for the Baltimore Sun, UMBC political science professor Thomas F. Schaller takes on accusations surrounding the recent U.S. Department of Homeland Security purchase of...

Posted: May 15, 2013, 7:55 PM

Announcing the John Jeffries International Fellowship

Dean John Jeffries is retiring at the end of June after forty years of service to UMBC. In recognition of his profound impact on UMBC, we are delighted to announce the establishment of the John...

Posted: May 15, 2013, 8:37 AM

Alumna Play to Show at Alumna Theatre in June

Feeling the urge for a little theater with a Retriever twist? Mark your calendar for the June opening of Grieving for Genevieve, a play by Kathleen Warnock ’80, INDS. Not only does the show play...

Posted: May 14, 2013, 1:02 PM

Scholarship Q&A: Nicole Shah, Newcombe Scholar

Every so often, we highlight the importance of student scholarships by introducing you to the very students they help to succeed. Today, we’re speaking with Nicole Shah, a senior social work major...

Posted: May 13, 2013, 8:00 PM