UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The News – Summer 2013

CALL TO HISTORY The proscenium theatre of UMBC’s recently-opened Performing Arts and Humanities Building was perhaps the most appropriate venue for this year’s W. Augustus Low Lecture in...

Posted: June 17, 2013, 8:02 PM

How To Make a Great Cupcake

With Michelle Kupiec ’89, interdisciplinary studies, Owner of Kupcakes & Co. by Meredith Purvis America’s craze for cupcakes is still going strong – and why not? The best bakers have...

Posted: June 17, 2013, 7:58 PM

Giving Back – Greg Cantori ’84, Geography

There’s a conventional wisdom that nonprofits should be run like businesses. Be accountable. Watch the bottom line. But Greg Cantori ’84, geography, argues that this thinking’s just as useful the...

Posted: June 17, 2013, 7:54 PM

Discovery – Summer 2013

CENTER STAGE On a hazy day in Baltimore, Ray Hoff can tell you if the smog that you see is from the Midwest, from Quebec, or from Baltimore itself. Hoff, a UMBC professor of physics and senior...

Posted: June 17, 2013, 7:52 PM

Back Story – Summer 2013

The Hrabowski Fund for Innovation – established in honor of UMBC President Freeman A. Hrabowski, III, to help UMBC faculty pursue new approaches to teaching – made its inaugural awards in January....

Posted: June 17, 2013, 7:45 PM

UMBC: Pumping Up Their Math Muscles

Pumping Up Their Math Muscles Coach Sory Kante, moves quickly across the gym. One of his students working out needs help. But what�s stumped the student isn�t a 220 pound bench press or a...

Posted: June 17, 2013, 4:00 AM

UMBC: World-class students

World-Class Students Five UMBC students have been awarded Fulbright grants, and two additional students have been named alternates for the prestigious program that takes students around the...

Posted: June 17, 2013, 4:00 AM