UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Robert Deluty, Graduate School, in The Faculty Voice

Robert Deluty, associate dean of the Graduate School, has published two poems—”Rejoinder” and “Higher Education”—in the “Poetry of the Academy” section of the Spring 2013 issue of The Faculty Voice.

Posted: June 13, 2013, 7:59 PM

Finding a Way Home

UMBC alumna Mary Slicher founded one of Baltimore’s leading advocacy groups for the homeless forty years ago. Now her organization is finding a new home of its own. By Elizabeth Heubeck ’91...

Posted: June 13, 2013, 7:18 PM

Curious About Us

UMBC professor of psychology Robert Provine’s “small science” makes big strides in explaining human behavior. By Chelsea Haddaway Twenty five right-handed UMBC students sit cross-legged in...

Posted: June 13, 2013, 7:17 PM

Pest Panic

America’s urban landscapes have long been a battleground in wars against bedbugs, roaches, rats and flies. In a new book, UMBC professor Dawn Biehler traces that conflict’s history across...

Posted: June 13, 2013, 7:15 PM

Alumni Stories

Team Player – Stephanie Hill ’86, computer science and economics Composition as Conversation – James Polchin ’89, political science and English A Sense of Play – Kathleen Warnock ’80,...

Posted: June 13, 2013, 6:56 PM

At Play – Summer 2013

BLADE RUNNERS On a Thursday night at the Retriever Activities Center, amidst a hard-fought pickup game of basketball  and  wrestling practice on large mats, a group clad in loose-fitting,...

Posted: June 12, 2013, 7:43 PM

Donald Norris, Public Policy, in the Baltimore Sun

Donald F. Norris, professor and chair of public policy at UMBC, has published an op-ed in today’s Baltimore Sun that gives a sense of scale to Joe Flacco’s $20 million Ravens contract in relation...

Posted: June 12, 2013, 4:49 PM

Thomas Schaller, Political Science, in the Baltimore Sun

“Lt. Gov. Anthony Brown and Howard County Executive Ken Ulman shook up Maryland’s 2014 gubernatorial race by announcing they will run as a ticket for the Democratic nomination in 2014. Politically...

Posted: June 12, 2013, 4:42 PM