UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

30 Days/30 Scholarships: Q&A with Micaela Perez Ferrero

When students have the scholarship support they need, they can do AMAZING things. And during the month of June, we’re working hard to help students do just that — make the most of their time at...

Posted: June 21, 2013, 1:20 PM

VIDEO: Portraits of Giving: Shlomo and Rachel Carmi

When Dr. Shlomo Carmi – former Dean of the College of Engineering and Information Technology and professor of mechanical engineering – retired from UMBC this semester, he and his wife Rachel...

Posted: June 18, 2013, 4:53 PM

Ferrera ’10, MFA, IMDA, Headlines Show in Rockville

Between You and Me, an exhibition by Coordinator/Producer of the New Media Studio, Christine Ferrera ’10 M.F.A., Imaging and Digital Arts, opens Friday, June 21, at 8 p.m. at the Gibbs Street...

Posted: June 18, 2013, 12:58 PM

Catonsville Club Establishes Scholarship

In a final goodwill gesture to the Catonsville community, the recently disbanded Woman’s Club of Catonsville has donated $25,000 to establish a new endowment at the University of Maryland,...

Posted: June 18, 2013, 12:54 PM

Up On the Roof – Summer 2013

UMBC President Freeman A. Hrabowski, III, takes your questions. Q:  I want to thank you for making me proud to have a degree from UMBC. The legacy you are building not only enriches students’...

Posted: June 17, 2013, 8:05 PM

To You – Summer 2013

I am on UMBC’s campus almost every working day. As the editor of UMBC Magazine, that’s not unexpected. It’s my job. But before I became editor, I came back to UMBC a number of times after...

Posted: June 17, 2013, 8:04 PM