UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Welcomes Tim Hall as Athletic Director

TO: The UMBC Community FROM: Dr. Nancy Young, Vice President for Student Affairs RE: Announcing the Appointment of Tim Hall as Athletic Director We are delighted to announce the appointment of...

Posted: June 26, 2013, 12:18 PM

Smoke-Free Campus Policy

The USM Board of Regents has required all USM institutions, including UMBC, to provide a healthy, smoke-free environment for all faculty, staff, students, contractors, and visitors by July 1,...

Posted: June 25, 2013, 8:40 PM

UMBC Alumni on the VIP List

Each year, the Daily Record publishes the VIP List, or “Very Important Professionals, Successful by 40.” According to the Daily Record, VIP recognizes Maryland leaders based on their professional...

Posted: June 25, 2013, 7:54 PM

Kupiec ’89, INDS, Lives the Sweet Life

The moment you step into Kupcakes & Co., you feel as though you’ve entered paradise–a paradise of bouffant icing, chic pink and black decor, and smiles. The smell of fresh-baked cupcakes...

Posted: June 25, 2013, 6:00 PM

Thomas Schaller, Political Science, on ABC7

As the 2014 Maryland gubernatorial race quickly takes shape, ABC7 interviewed UMBC political science professor Thomas F. Schaller on what the state can expect moving forward. Schaller’s comments...

Posted: June 24, 2013, 8:11 PM

David Zimring, History Instructor, in The Intelligencer

The history of the creation of the 35th state, West Virginia, was the topic of conversation at a Lunch with Books Program presentation at the Ohio County Public Library, held on Tues., June 19....

Posted: June 21, 2013, 7:17 PM