UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Earns Accolades in Ranking Reports

UMBC recently earned accolades in three college ranking reports. The Online College Database recognized the high salaries of UMBC graduates in its list of most affordable colleges.  The website...

Posted: June 27, 2013, 3:51 PM

UMBC Students Need Alumni Support by June 30!

For Caitlynn, a biology major, one family emergency nearly meant having to leave UMBC. Thankfully, she’s now on track to finish what she started — fulfilling her dream not only of helping people...

Posted: June 26, 2013, 5:05 PM