UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

New Athletic Director, Tim Hall, in The Baltimore Sun

When UMBC’s search committee met Tim Hall it was clear he embodied all the characteristics and values ingrained in the campus culture, Dr. Nancy Young, Vice President of Student Affairs, told the...

Posted: July 8, 2013, 2:06 PM

Chess Team in the Washingtonian

The UMBC Chess team was featured in the July, 2013 Washingtonian magazine. The article highlighted Washington, DC for, “We’re great at sports you didn’t even know existed.” The short piece...

Posted: July 8, 2013, 1:48 PM

Bell ’06, MFA, Honored for Catalog Design

Kelley Bell ’06, MFA, associate professor of Visual Arts, received an honorable mention for her design of the catalog Command Z: Artists Working with Phenomena and Technology in the 2013 Museum...

Posted: July 3, 2013, 6:27 PM