UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Dennis Coates, Economics, in The New York Times and Newsday

The Nassau County Legislature unanimously approved a $229 million bid by Forest City Ratner to restore and update the Nassau Coliseum on Monday. Naussau County voters turned down a plan to borrow...

Posted: September 24, 2013, 7:16 PM

Can UMBC Go Green?

I ride UMBC Transit to work every day.Yes, I’m likely helping reduce UMBC’s carbon footprint by doing so. But what I have found over the five years that I’ve been a rider is that the feeling of...

Posted: September 23, 2013, 8:20 PM

Greener UMBC

Pushing the university to meet its climate goals is a grassroots effort by students, faculty and staff. A Greener UMBC? by Richard Byrne Passing the Sniff Test by Laura Lefavor ’13 Zip and...

Posted: September 23, 2013, 8:20 PM

Finding a Green Future

UMBC scholars and artists are laying the foundation for a more sustainable world right here at home. Finding a Green Future by Richard Byrne and Joel N. Shurkin Earth Tones by Jenny O’Grady...

Posted: September 23, 2013, 8:18 PM

Alumni Stories – Fall 2013

Postcard from Pyongyang – Brian Souders ’09, Ph.D. language, literacy and culture In Good Company – Isaac Kinde ’05, biological sciences Ninja Star – Adam Grossman ’06, environmental science,...

Posted: September 23, 2013, 7:46 PM

Web Extras – Fall 2013

Check out some great web extras to accompany stories in our Fall 2013 issue, including interviews, videos and more… Sustainability at UMBC Read more about UMBC’s efforts to create a sustainable...

Posted: September 23, 2013, 7:46 PM