UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Green Future: The Long View

Climate change created by human activity is seen as a relatively recent phenomenon. But is it? There is general agreement that we now live in an epoch called the Anthropocene (or “the Age of...

Posted: September 26, 2013, 7:21 PM

Green Future: Seeds and Synergies

Imagine driving a car fueled by reprocessed household trash. Or visiting a farm where a herd of beef cattle is fed with algae that might be vastly better for the environment than the corn and...

Posted: September 26, 2013, 7:19 PM

Green Future: Plotting a New Course

In the shadow of a guard tower and an electrified fence at the Maryland Correctional Institute for Women in Jessup, a simple patch of wildflowers blooms. But look more closely at the yellow...

Posted: September 26, 2013, 7:16 PM

Finding a Green Future

UMBC is making big steps toward making the university’s campus more sustainable. But as a state research university that’s growing every year, the faculty of UMBC and researchers affiliated with...

Posted: September 26, 2013, 7:15 PM

Green Future: Earth Tones

On a heavy studio table in UMBC’s Fine Arts building, artist Lisa Moren spreads out a sheet of beautiful marbleized paper, all fine waves and feathering. But the delicate patterns and the...

Posted: September 26, 2013, 7:13 PM

Green Future: Beyond Definition

What is sustainability? The concept is becoming so ubiquitous that it can be hard to pin down, especially as it relates to our everyday lives. But Eric Zeemering, an assistant professor of...

Posted: September 26, 2013, 7:12 PM

Gathering Threads – Amy Segreti ‘05, English

Shortly after graduating from UMBC, Amy Segreti ’05, English, packed up her belongings and her journalistic ambitions and started driving west. San Francisco was her destination, but she got...

Posted: September 26, 2013, 7:10 PM

Discovery – Fall 2013

STAYING POWER On May 17, 1968, the eyes of the nation turned to an unassuming two-story building on  Frederick Road in Catonsville. The building was the local Knights of Columbus Hall, and...

Posted: September 26, 2013, 7:09 PM

Back Story – Fall 2013

One of the challenges in creating a greener planet earth is to carefully consider what policy initiatives will most effective for achieving sustainability goals. Virginia McConnell, a professor of...

Posted: September 26, 2013, 7:08 PM

At Play – Fall 2013

LEAD DAWG UMBC Athletics has a new head Retriever. Tim Hall was named director of athletics, physical education and recreation and arrived at the university in early July. He comes to UMBC from...

Posted: September 26, 2013, 7:05 PM