UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

To You – Fall 2013

I ride UMBC Transit to work every day. Yes, I’m likely helping reduce UMBC’s carbon footprint by doing so. But what I have found over the five years that I’ve been a rider is that the feeling of...

Posted: September 26, 2013, 7:37 PM

The News – Fall 2013

PAST AND FUTURE The torch has been passed at the College of Arts, Humanities and Social Sciences (CAHSS) – and it has been passed from one historian to another. Scott E. Casper arrived on...

Posted: September 26, 2013, 7:36 PM

In Good Company – Isaac Kinde ’05, BioSci

Isaac Kinde ’05, biological sciences, has a habit of surrounding himself with the right people. As a high school student in Redlands, Calif., he ranked at the top of his class, applying to the...

Posted: September 26, 2013, 7:31 PM

How To Sew (a Flag) and Tell (a Great American Story)

With Kristin Schenning ’15, Mimi Dietrich ’70, and Vickie Greisman ’13 By Meredith Purvis Americans take immense pride in their flag. The simple rectangle of red, white and blue fabric sewn...

Posted: September 26, 2013, 7:29 PM

Zip and Volt

Transportation counts for more than one third of UMBC’s carbon footprint, so getting more students, faculty and staff to campus with fewer vehicles is high on the university’s sustainability...

Posted: September 26, 2013, 7:26 PM

Raising the Roof

Want to see UMBC’s sustainable future? Just make your way to the roof of Patapsco Hall – where efforts make UMBC greener are intersecting with pedagogy and academic research. A recent $16.5...

Posted: September 26, 2013, 7:25 PM

Passing the Sniff Test

Most people stop thinking about their trash once they toss it in a bin. But with composting, the bin is only the beginning. “Composting is a way to make food waste into new food growth,”...

Posted: September 26, 2013, 7:23 PM

A Greener UMBC?

When UMBC President Freeman A. Hrabowski, III, signed the American College & University Presidents’ Climate Commitment in 2007, he took the first step to put UMBC on the path to a more...

Posted: September 26, 2013, 7:22 PM