UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A Big UMBC Thank You – FY13 Donor Roll

Every year, as fall begins to roll in, and the leaves start turning brilliant colors all across campus, we’re reminded that Thanksgiving is just around the corner. Fortunately for us, we don’t...

Posted: October 1, 2013, 5:51 PM

Thomas Schaller, Political Science, in The Baltimore Sun

Although Maryland voters won’t elect a new governor until the November 2013 general election, six gubernatorial candidates are already “poised to start running in earnest — touring the state,...

Posted: September 30, 2013, 9:10 PM

DiClemente invited to present at NIH

Dr. DiClemente from Psychology was an invited speaker at the cross Institute NIH meeting entitled Harnessing Neuroplasticity for Behavior Change held on the NIH campus.

Posted: September 30, 2013, 7:06 PM

Tom Goldstein, Music, and Alumni Perform at Bruun Studios

The percussion quartet Umbilicus, featuring Tom Goldstein, music, Shelly Purdy ’10, Will Redman ’98, and Rob Wolk ’11, performs Friday, October 4 in the program Feeling Different — an event that...

Posted: September 30, 2013, 6:10 PM

Kate Brown, History, Book Talk on C-SPAN BookTV

History professor Kate Brown’s recent discussion of Plutopia: Nuclear Families, Atomic Cities, and the Great Soviet and American Plutonium Disasters (Ivy Bookshop, Baltimore, Md., Sept. 18) is now...

Posted: September 30, 2013, 2:10 PM

Photo Gallery: UMBC Hosts Third Annual 1966 Society Dinner

Dr. Freeman Hrabowski hosted the third annual 1966 Society dinner on September 19 in the Imaging Research Center (IRC) at UMBC.  The 1966 Society (link to planned giving page) celebrates those...

Posted: September 27, 2013, 8:14 PM

Photo Gallery: Sherman Hall Dedication

UMBC honored and thanked George and Betsy Sherman for their commitment to education and their generous support of the University at the dedication of Sherman Hall, formerly Academic IV, on...

Posted: September 27, 2013, 3:23 PM