UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Winter 2013 Commencement Ceremonies

We will have two ceremonies this December in the Retriever Activities Center (RAC): Graduate Commencement will be held at 10 a.m. on Thursday, December 19 in the RAC Undergraduate...

Posted: October 7, 2013, 7:35 PM

Yi Huang, Mathematics and Statistics, In JAMA Pediatrics

Yi Huang, in the department of mathematics and statistics, was first author in a recent paper in JAMA Pediatrics. In a press release put out by the University of Virginia, Huang was quoted,...

Posted: October 7, 2013, 6:36 PM

Men’s soccer ranked no. 7 in nation by NSCAA

The defending America East champion UMBC men’s soccer team opens its conference season this weekend ranked no. 7, nationally, according to the National Soccer Coaches Association of America...

Posted: October 4, 2013, 9:05 PM

Roy Meyers, Political Science, on PolitiFact

In an October 1st tweet, U.S. Rep. Debbie Wasserman Schultz suggested the current federal government shutdown will result in “$10 billion in costs to the economy per week.” Is that accurate?...

Posted: October 4, 2013, 7:03 PM

Nominate an Athlete or Coach for UMBC’s Hall of Fame!

The UMBC Athletic Hall of Fame Committee is seeking nominees for induction into the Athletic Hall of Fame. The next induction ceremony will take place on Jan. 25, 2014. To be considered for the...

Posted: October 4, 2013, 3:34 PM

Alumni to perform at Bruun Studios

The percussion quartet Umbilicus, featuring Tom Goldstein, music, Shelly Purdy ’10, music, Will Redman ’98, visual & performing arts, and Rob Wolk ’11, music, performs Friday, October 4 in the...

Posted: October 2, 2013, 4:18 PM

UMBC: Ready for Liftoff

Ready for Liftoff Cync Program Launches First Three Companies UMBC’s Research Park Corporation, known as bwtech@UMBC, and Northrop Grumman Corporation hosted a ceremony on September 27th for...

Posted: October 2, 2013, 4:00 AM