UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC: The Right Wavelength

The Right Wavelength UMBC professor Tim Brennan appointed chief economist of the FCC. Public policy and economics professor Tim Brennan has had a distinguished career as an educator,...

Posted: January 14, 2014, 5:00 AM

Roy Meyers, Political Science, on WYPR’s Maryland Morning

Maryland Governor Martin O’Malley is sending his final budget to the General Assembly this week. Political science professor Roy Meyers was a guest on WYPR’s Maryland Morning on January 13th and...

Posted: January 13, 2014, 9:25 PM

Constantine Vaporis, Asian Studies, in Education About Asia

Asian studies program director Constantine Vaporis was recently interviewed in Education About Asia as part of an interview series with recipients of the AAS Franklin Buchanan Prize. Vaporis was...

Posted: January 13, 2014, 9:23 PM

Tom Cronin, Biology, in WIRED

What’s the Absurd Creature of the Week in WIRED science? Why it’s none other than one of biologist Tom Cronin’s favorite sea critters, the mantis shrimp. And the eyes of these creatures are...

Posted: January 13, 2014, 8:11 PM

February Fun for Alums

Don’t miss out on the fun this February! There will be birthday celebrating, dance performances and lots of alumni spirit. For more details, see below. True Grit’s Birthday Bash & Basketball...

Posted: January 9, 2014, 9:24 PM

UMBC Study on Maryland Dream Act in the Gazette

An article published January 8th in The Gazette examines the impact of the Maryland Dream Act after its first year. The law allows undocumented immigrants who graduate from Maryland high schools...

Posted: January 9, 2014, 6:05 PM

Alums inducted into UMBC Athletic Hall of Fame

UMBC Athletics is pleased to announce that seven alumni and one current beloved staff member will comprise its 2014 UMBC Athletic Hall of Fame class: Justin Bronson ’09, men’s swimming &...

Posted: January 7, 2014, 9:10 PM