UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Dennis Coates, Economics, in The Sacramento Bee

A proposed NBA arena in downtown Sacramento would have an $11.5 billion economic impact, according to a study commissioned by the mayor’s political action committee. The group is designed to make...

Posted: January 2, 2014, 4:09 PM

Manil Suri, Mathematics, Writes Washington Post Op-Ed

In a Washington Post op-ed titled, “Court ruling ignores India’s rich heritage of diversity,” UMBC mathematics professor Manil Suri critically examines the Indian Supreme Court’s recent decision...

Posted: December 23, 2013, 6:43 PM

A Lifetime of Giving Comes Full Circle

When she began her college search, the Honorable Wanda Keyes Heard ‘79, political science, knew very little about UMBC. But when she and her family — then living in Long Island, New York —...

Posted: December 21, 2013, 12:11 AM

UMBC Stands Out in the Crowd

Stroll near The Commons on most weekdays and you’ll see tables piled high with tasty baked goods. The students at these tables are asking for help – spare change, really – to fund their clubs’...

Posted: December 20, 2013, 11:32 PM

Stuart Schwartz, CUERE, on the Marc Steiner Show

On December 17, Stuart Schwartz, a senior research scientist at the Center for Urban Environmental Research and Education (CUERE) was a guest on the Marc Steiner Show. Schwartz discussed his...

Posted: December 20, 2013, 10:03 PM

A Day in the Life of a UMBC Student

[Video] Since UMBC opened its doors in September of 1966, a lot has changed. Thanks to donors like you, this place has grown and expanded in unbelievable ways. But one thing that hasn’t changed...

Posted: December 20, 2013, 9:59 PM

A Bench of His Own

There’s a bench just outside UMBC’s Public Policy building. It’s a quiet, unassuming bench. But if you take a moment to read its engraved plaque, you’ll see there’s a story behind that bench — a...

Posted: December 20, 2013, 4:03 PM