UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Donald Norris, Public Policy, in The Baltimore Sun

There has been growing speculation in recent weeks that Rep. John Delaney (D-MD) has plans on entering the Maryland race for governor. Delaney is a first-time lawmaker and a former banking...

Posted: January 23, 2014, 6:27 PM

UMBC’s Hilltop Institute in The Baltimore Sun

An article published January 19 in The Baltimore Sun examines the impact of the Affordable Care Act as Marylanders gain health insurance coverage, but points to how many are switching from...

Posted: January 22, 2014, 5:38 PM

Robert Provine, Psychology, to be Featured in New Book

Psychology professor Robert Provine participated in this year’s annual question on Edge.org, which features a collection of online essays that is later published as part of a high-profile and...

Posted: January 22, 2014, 3:57 PM

Celebrating MLK Day

As we celebrate Martin Luther King Jr. Day, check out UMBC’s online exhibit “For All the World to See,” which focuses on the civil rights movement. For All the World to See: Visual Culture and...

Posted: January 20, 2014, 2:00 PM

Tim Finin appointed co-editor of CACM Viewpoints

Tim Finin, Computer Science and Electrical Engineering, has been appointed as a co-editor of the Viewpoints section of the Communications of the ACM, the monthly magazine of the Association for...

Posted: January 15, 2014, 3:12 PM

Manil Suri, Mathematics, Op-Ed in The Times of India

In an op-ed published in The Times of India on January 12, mathematics professor and affiliate professor of Asian studies Manil Suri wrote about the nuclear terrorism threat in South Asia. The...

Posted: January 14, 2014, 8:57 PM

Kate Brown, History, Writes Op-Ed for Al Jazeera America

In an Al Jazeera America op-ed titled “Two decades later, ex-Soviet republics reject absolute independence,” history associate professor Kate Brown writes that a combination of self-governance and...

Posted: January 14, 2014, 7:33 PM

Adelstein '96, bio chem, brings tech firm to bwtech@UMBC

Mike Adelstein ’96, biochemistry & molecular biology, CEO of Potomac Photonics, recently moved the 31-year-old tech company to bwtech@UMBC. Potomac specializes in microfabrication and can...

Posted: January 14, 2014, 3:37 PM