UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Back to school again!

The spring semester has officially kicked off, and we couldn’t be more thrilled to have the students back on campus! We wish them well as they had back into the classroom and spend their evenings...

Posted: January 28, 2014, 8:57 PM

Anne Rubin’s Civil War History Class Appears on C-SPAN

A lecture by History Associate Professor Anne Rubin in her Civil War and Reconstruction class recently aired on C-SPAN3. The class was taped by C-SPAN as part of a series on Civil War Memory and...

Posted: January 28, 2014, 7:38 PM

Princeton Review Names UMBC a “Best Value College”

The Princeton Review released its list of “Best Value Colleges for 2014” today, created based on surveys regarding academics, cost and financial aid awards. Out of the 2,000 undergraduate...

Posted: January 28, 2014, 7:18 PM