UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Robert Deluty, Graduate School, Publishes His 43rd Book

Robert Deluty, associate dean of the graduate school, has published a new volume of poetry, “Opening the Doors of Perception.” In his review, Richard M. Berlin writes: “From the drama of the...

Posted: January 6, 2014, 8:49 PM

Donald Norris, Public Policy, in The Baltimore Sun

When Maryland state lawmakers return to Annapolis this week to begin the annual legislative session, raising the minimum wage, the state online health insurance exchange, and stormwater fees are...

Posted: January 6, 2014, 5:18 PM

Retriever Love: Catherine and Josh Kruder

Editor’s note: Students come to UMBC to get an education, but they end up getting so much more. Catherine ’12, English, and Josh Kruder ’11, computer science, happened to fall in love. Lucky for...

Posted: January 6, 2014, 4:59 PM