UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

6 Reasons to Nominate Someone Great…

There’s really no question that Retrievers are some of the best and brightest in Maryland and around the world. Our alumni are teaching at Harvard and MIT. They’re doctors and researchers at Johns...

Posted: April 17, 2014, 8:14 PM

Hearts and Minds: Bob and Patti Pfeiff

Bob Pfeiff  ’82, economics, was a quiet, slightly home-sick freshman from rural Southern Maryland. Patti Kattowski ’81, health science and policy and sociology, was a bubbly sophomore from New...

Posted: April 17, 2014, 3:15 PM

MFA Thesis Exhibition in City Paper

The MFA Thesis Exhibition, now on display in the CADVC, was mentioned in an article by City Paper‘s Baynard Woods last week. The article highlighted UMBC’s well connected Visual Arts faculty,...

Posted: April 16, 2014, 3:17 PM