UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Robert Provine, Psychology, in The New Yorker

An article published April 15 in The New Yorker explores the surprising science behind yawning and what makes it so unique. Psychology Professor Robert Provine, author of Curious Behavior:...

Posted: April 15, 2014, 5:46 PM

Hearts and Minds: Katelyn Niu and Kevin Yang

In the fall of 2003, Kevin Yang ’07 computer science and financial economics and Katelyn Niu ’05, biochemistry, found themselves in the same physics study group. But their relationship began to...

Posted: April 15, 2014, 2:11 PM

Round-Up: UMBC in the News, 4/11

One of the things that makes UMBC great is how wonderful our alumni, students, faculty and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll be...

Posted: April 11, 2014, 6:30 PM

Judah Ronch, Erickson School, in The Baltimore Sun

An article published April 9 in The Baltimore Sun explores how Columbia resident Shirley Johannesen Levine has entertained audiences around the country with her puppetry skills and her company...

Posted: April 11, 2014, 5:25 PM