UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Lia Purpura, English, in City Paper

Lia Purpura, English writer in residence, was featured in a Q&A in City Paper about her participation in Baltimore’s CityLit Festival and commented on the creative, artistic community at UMBC....

Posted: April 11, 2014, 5:22 PM

John Rennie Short, Public Policy, on Writer’s Voice

As part of Environment Month at Writer’s Voice, a national radio show and podcast featuring author interviews, readings, and reviews, Public Policy Professor John Rennie Short was interviewed...

Posted: April 11, 2014, 5:18 PM

UMBC Recognized for Value and Smart Students

Recent reports have recognized UMBC as a top school for “smart students” and a university that provides students with strong “ROI,” relating tuition and other costs to alumni salaries....

Posted: April 11, 2014, 1:44 PM

Ant Ozok, Information Systems, on The Kojo Nnamdi Show

Technological advancements such as direct deposit, ATMs and cell phone apps have changed the way people bank. A recent news report found that 50% of the population had not visited a bank branch in...

Posted: April 9, 2014, 8:23 PM