UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Hearts and Minds: Lisa and Dwayne Price

From the start, Lisa (Dates) Price ’87, information systems and Dwayne Price ’87, information systems, ’87, seemed destined to become a couple. They met on the first day of freshman orientation....

Posted: April 23, 2014, 2:16 PM

Robert Deluty, Graduate School, Publishes His 44th Book

Robert Deluty, associate dean of the graduate school, has published a new volume of poetry, “Rock Piles and Cathedrals.” In his review, Ronald Pies writes: “Robert Deluty’s marvelous new...

Posted: April 22, 2014, 5:08 PM

Alumni Perk: Insurance Program

The Cost of Waiting: Consider Long Term Care Insurance Now A major challenge of retirement planning is finding an affordable way to fund the potential need for extended care, whether in your own...

Posted: April 22, 2014, 1:53 PM

UMBC: Striking Goldwater

Striking Goldwater UMBC has its strongest showing ever in a prestigious scholarship program. UMBC has a national reputation for the strength of its undergraduate research offerings. It creates...

Posted: April 22, 2014, 4:00 AM

Thank You for Helping Our Students!

After a very successful Career Week that included the Clothing Closet and Sweeten Up Your Network events, we wanted to thank you for helping our students. Whether you volunteered your time or...

Posted: April 21, 2014, 7:36 PM