UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Nominate an Outstanding Alum or Faculty Member!

The UMBC Alumni Association is accepting nominations for this year’s Alumni Awards ceremony. Now in its 26th year, this is the premier alumni event designed to recognize and celebrate professional...

Posted: May 25, 2014, 6:29 PM

[Career] Upcoming Info Sessions

Editor’s Note: This information is posted on behalf of UMBC’s Division of Professional Studies, which offers a broad array of professionally focused master’s degrees and graduate certificates that...

Posted: May 24, 2014, 2:04 PM

Round-Up: UMBC In the News, 5/23

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: May 23, 2014, 8:41 PM

UMBC Students Win Boren Scholarship

Jamila Ellis ’15, global studies, and Anna Kearns ’16, global studies and Asian studies, were awarded the prestigious Boren Scholarship for International Study. The Boren Scholarship for...

Posted: May 21, 2014, 7:54 PM

Albin O. Kuhn Library Awarded $23,000 Grant

The National Historical Publications and Records Commission (NHPRC) has awarded a 16-month, $23,000 grant to the Special Collections of the Albin O. Kuhn Library & Gallery for the creation of...

Posted: May 21, 2014, 7:53 PM

MFA Thesis Exhibition Reviewed in Bmore Art Blog

The Imaging and Digital Arts MFA Thesis Exhibition, featuring work by Michael Farley, Charlotte Keniston, Lexie Mountain, Shana Palmer, Carrie Rennolds, and Dominique Zeltzman was reviewed in the...

Posted: May 21, 2014, 2:57 PM