UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

MLLI Faculty Accomplishments

MLLI Associate Professor Sara Poggio, as the co-chair of the International Immigration Section of the Latin American Studies Association, will organize a pre-conference for the Latin American...

Posted: May 19, 2014, 1:47 PM

Advancing Excellence: Community and Extended Connection

This is the last in a series of articles on the four focus areas that are part of UMBC’s strategic planning process. Steve Bradley, associate professor and graduate program director, visual...

Posted: May 16, 2014, 7:47 PM

Round-Up: UMBC In the News, 5/16

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: May 16, 2014, 2:40 PM

[Excerpt] UMBC Rugby Celebrates 30 Years!

Sometimes, the strongest legacies arise from the humblest beginnings. For UMBC’s rugby team – one of the oldest clubs on campus – it all began with a bag of chips, a few cold ones, and a group of...

Posted: May 15, 2014, 9:02 PM

An Anniversary to Remember: UMBC Rugby Celebrates 30 Years

Sometimes, the strongest legacies arise from the humblest beginnings. For UMBC’s rugby team – one of the oldest clubs on campus – it all began with a bag of chips, a few cold ones, and a group of...

Posted: May 15, 2014, 9:00 PM

Emily Eaglin ’17, Visual Arts, on NBC Washington

Emily Eaglin ’17, visual arts, discussed her short film Future Children on NBC this week. The video of the segment, available at NBC’s website, features an interview with...

Posted: May 14, 2014, 3:47 PM

Meet the Staff: Jenny O’Grady

Here in the Office of Alumni Relations, we spend a lot of time telling stories about and talking with our wonderfully supportive alums. However, we’ve decided to turn the tables and take time to...

Posted: May 14, 2014, 12:23 PM