UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Round-Up: UMBC in the News 7/4

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: July 4, 2014, 1:00 PM

Lift Off – Kamili Jackson ’97, M.S. ’99

Kamili Jackson ’97, and M.S. ’99, mechanical engineering, has witnessed one NASA space launch in person during her nine years at the agency: the Hubble Servicing Mission 4 in 2009. Jackson was a...

Posted: July 3, 2014, 8:12 PM

UMBC Co-Hosts NIH Regional Seminar

Tina Stanger, Deborah Waters, Dean Drake, and Tim Sparklin UMBC joined the National Institutes of Health (NIH) and Towson University in co-hosting the 2014 Regional Seminar on Program Funding and...

Posted: July 3, 2014, 7:11 PM

Alumni Stories – Summer 2014

Life on the Edge (With a Safety Net) – Mary Volkman ’92, English Young And Hungry – Brigitte Pribnow Moore ’05, theatre Lift Off – Kamili Jackson ’97, and M.S. ’99, mechanical engineering The...

Posted: July 3, 2014, 6:03 PM

Web Extras – Summer 2014

Check out some great web extras to accompany stories in our Summer 2014 issue, including interviews, videos and more… Lego Legend – Want to see more of Jason Burik ’00, psychology’s work with...

Posted: July 3, 2014, 6:02 PM

Windfall Prophets

UMBC is at the center of Maryland’s growing  efforts to harness the energy of the wind. By Joel N. Shurkin Illustrations by Joanna Barnum Ocean City is the Maryland destination most...

Posted: July 3, 2014, 4:57 PM

Solitary Refinement

UMBC alumnus Ben Marcin ’80 traveled the world with his camera. But he has found acclaim investigating the often bitter poetry, beauty and truth in local landscapes. The photographs of Ben...

Posted: July 3, 2014, 4:56 PM

Expanding the Map

Joan Kang Shin’s approach to teaching English as a foreign language embraces children and community on a global scale. By David Glenn Imagine that you’re an experienced high school teacher in...

Posted: July 3, 2014, 4:49 PM