UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Dennis Coates, Economics, on WAMU’s Metro Connection

Does it make sense to host the 2024 Summer Olympics in Washington, D.C.? Economics Professor Dennis Coates recently shared his thoughts on this question on WAMU’s Metro Connection. The U.S....

Posted: July 1, 2014, 6:05 PM

Meet the Staff: Lexi Coon

Name: Lexi Coon Job Title: A&D Communications Intern Focus Area: Writing for the UMBC Giving and Alumni Blogs Years at UMBC: 3 Grad year (if alum): hopefully fall of 2015! Q: Where are...

Posted: June 30, 2014, 2:00 PM

Round-Up: UMBC In the News 6/27

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: June 27, 2014, 3:00 PM

Tamara Peters, IRC, on CBS Baltimore

CBS Baltimore featured a news story on “Bearings of Baltimore Circa 1815”, a 3D representation of Baltimore during the War of 1812. Tamara Peters, from UMBC’s Imaging Research Center, led a team...

Posted: June 26, 2014, 7:48 PM