UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Up on the Roof – Summer 2014

UMBC President Freeman A. Hrabowski, III, takes your questions. Q. UMBC is about to embark on a major renovation of the entrance to campus that will transform the way that alumni and visitors –...

Posted: July 3, 2014, 12:35 AM

To You – Summer 2014

A public research university such as UMBC has to be many things at once – and touch as many lives in a productive way as it can. At the center of its mission is teaching. New generations of...

Posted: July 2, 2014, 8:35 PM

The News – Summer 2014

A GRAND ENTRANCE The UMBC community – as well as visitors to campus – will have to pardon some dust and altered traffic patterns over the next two years. But it’s all for a good cause: a...

Posted: July 2, 2014, 8:34 PM

Life on the Edge (With a Safety Net)

Mary Volkman ’92, English, is a Baltimore native who writes fiction under the pen name “Margo Christie.” Her first novel, These Days: A Tale of Nostalgia on Baltimore’s Block, relies not only on...

Posted: July 2, 2014, 8:27 PM

How To – Summer 2014

KEEP THE PERFECT BEAT With Steven McAlpine, assistant director of interdisciplinary studies and percussionist with Straight Up Tribal Back in 2008, Steven McAlpine decided that UMBC needed...

Posted: July 2, 2014, 8:24 PM

Discovery – Summer 2014

CALM IN A STORM It was the middle of the night in November 2013, just after Typhoon Haiyan struck, when Sako Narita ’04, interdisciplinary studies (international emergency health services),...

Posted: July 2, 2014, 8:17 PM

Back Story – Summer 2014

Several recent tragedies, including the January 2014 shooting at The Mall in Columbia in Howard County, have been linked to mental illness. Jason Schiffman, an associate professor of psychology,...

Posted: July 2, 2014, 8:15 PM

At Play – Summer 2014

ESTONIAN EXCELLENCE There isn’t an NCAA in Estonia. No college recruiters or flashy promoters. So back in 2011, rising UMBC senior Lauri Kaei had to get onto the radar of UMBC men’s and women’s...

Posted: July 2, 2014, 8:14 PM

Robert Deluty, Graduate School, Publishes His 45th Book

Robert Deluty, associate dean of the graduate school, has published a new volume of poetry, “Gifts in Disguise.” In his review, Joseph DeVitis writes: “Robert Deluty’s poems give us quick, yet...

Posted: July 2, 2014, 7:55 PM

Advancing Excellence: The Foundations Work Group

While UMBC’s strategic planning will chart the future, the Strategic Planning Steering Committee is beginning its process with a realistic look at the foundations needed to support campus...

Posted: July 1, 2014, 7:01 PM