UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Robert Provine, Psychology, in Real Simple

Psychology Professor Robert Provine appeared in the July 2014 edition of Real Simple magazine in an article about the evolution and science of laughter. The magazine published a lengthy article in...

Posted: July 9, 2014, 8:10 PM

UMBC Named “Best Buy” by Fiske Guide to Colleges

The 2015 Fiske Guide to Colleges named UMBC as a “Best Buy” university. UMBC was one of only 22 public universities chosen for the list, which includes schools like University of North Carolina at...

Posted: July 9, 2014, 7:07 PM

Meet the Staff: Katharine Scrivener

Here in the Office of Alumni Relations, we spend a lot of time telling stories about and talking with our wonderfully supportive alums. However, we’ve decided to turn the tables and take time to...

Posted: July 9, 2014, 3:29 PM

Rich Experience, Exceptional Value

Rich Experience, Exceptional Value Fiske Guide honors UMBC for excellence and affordability, highlights strength in social sciences. UMBC has received the special distinction of being named a...

Posted: July 9, 2014, 4:00 AM

The Baltimore Sun Highlights UMBC Honors College

The Baltimore Sun special section on education recently featured UMBC’s Honors College in an article on the rich educational experiences honors programs provide. The article discusses requirements...

Posted: July 8, 2014, 5:31 PM