UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Solitary Refinement

UMBC alumnus Ben Marcin ’80 traveled the world with his camera. But he has found acclaim investigating the often bitter poetry, beauty and truth in local landscapes. The photographs of Ben...

Posted: July 15, 2014, 3:00 PM

Dale Bittinger, Admissions, in The Baltimore Sun

The Baltimore Sun recently published an in-depth article on spring admissions policies at local universities, exploring them as a mechanism to expand access to higher education. Dale Bittinger,...

Posted: July 14, 2014, 3:54 PM

Lee Boot, visual arts, in What Weekly

Shifting control of the Internet from the consumer to those with the most wealth means the flow of content will go to the highest bidder, writes Lee Boot, a media researcher and IRC Associate...

Posted: July 14, 2014, 1:19 PM

Round-Up: UMBC in the News 7/11

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: July 11, 2014, 6:43 PM

IMET Receives $600,000 Grant from Ratcliffe Foundation

The Institute of Marine and Environmental Technology (IMET) received a three year, $600,000 grant from the Philip E. and Carole R. Ratcliffe Foundation to implement the Ratcliffe Environmental...

Posted: July 10, 2014, 5:03 PM