UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Visual Ecology, Tom Cronin

A new book written by Tom Cronin and colleagues — the publisher’s note says: “Visual ecology is the study of how animals use visual systems to meet their ecological needs, how these systems have...

Posted: July 18, 2014, 8:16 PM

Say Something: Jesse Smith

The Chronicle has just featured math major and Meyerhoff Scholar Jesse Smith in their Say Something audio series. Smith talks about his experience with the Meyerhoff program and how peer...

Posted: July 18, 2014, 5:31 PM

Career Q&A: Roberta Sabin ’90 Ph.D., computer science

Every so often, we’ll chat with an alum about what they do and how they got there. Today we’re talking with Roberta Sabin ‘90 Ph.D., computer science, about her career as a professor and her...

Posted: July 17, 2014, 10:08 PM

UMBC Recognized in New World University Rankings

The Center for World University Rankings (CWUR) 2014 global list recognizes UMBC as one of the top higher education institutions in the world. CWUR places UMBC in the top 2.3% of 22,000 colleges...

Posted: July 16, 2014, 5:53 PM